Nov 19, 2018Susan SpiegelComments Off on Veterinarians in best position to be ‘ambassadors’ for antimicrobials in pork production
Veterinarians can leverage their credibility to help consumers understand the complexity of the decision-making process for antimicrobials used in pork production.
The eve of disruption: How changes in retail and consumer trends might affect pork consumption—and production
Mar 15, 2018Susan SpiegelComments Off on The eve of disruption: How changes in retail and consumer trends might affect pork consumption—and production
In this special report, Pig Health Today looks at disruptions in the consumer and retail landscapes and how they could forever change the US pork industry and the way pigs are raised.
Feb 25, 2018Susan SpiegelComments Off on Product claims = more sales
Production claims on meat and poultry product labels are generating more sales volume and more dollars, according to a Nielsen survey.
Feb 25, 2018Susan SpiegelComments Off on Make way for meal kits
A Nielsen survey reports that 25% of US shoppers purchased meal kits in 2016.
Feb 25, 2018Susan SpiegelComments Off on The Amazon factor
Now that Amazon owns Whole Foods Market, not only will e-commerce grocery shopping proliferate, but the food complex as a whole will change.
Feb 25, 2018Susan SpiegelComments Off on E-commerce is changing behaviors
E-commerce is a significant part of consumers’ shopping behaviors today, and with 83% of Americans carrying smartphones, it will only grow.
Feb 25, 2018Susan SpiegelComments Off on What makes a millennial?
As the largest generational class in the US today, the millennials are in the driver’s seat in terms of dictating products, services, trends and outcomes. It is worth noting that a consistent age...
Jan 19, 2018Susan SpiegelComments Off on Three tips for talking to consumers about animal health
Growing consumer interest in antibiotic resistance and the way antimicrobials are used on farms means more hog farmers are facing questions about the way they care for their animals.
Jan 15, 2018Susan SpiegelComments Off on Pork producers need to proactively communicate with consumers to change the dialogue
Pork producers and swine veterinarians need to take a more active role in consumers’ food conversations for them to get an accurate picture of how pigs are raised, said Tamika Sims, PhD, director...
Sep 28, 2017Susan SpiegelComments Off on Greenway: ‘Don’t be afraid to engage’ consumers on antibiotics, welfare
Pork producers should find more ways to engage with consumers and share their stories about responsible antibiotic use and welfare, says Brad Greenway, America’s Pig Farmer of the Year in 2016.
Jun 20, 2017Susan SpiegelComments Off on Want consumers’ trust? Plan to show the good, the bad and the ugly
New research shows when it comes to earning consumer trust on production practices, producers of pork and other foods will find that demonstrating “shared values” is three to five times more...