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Product claims = more sales

Production claims on meat and poultry product labels are generating more sales volume and more dollars, according to a Nielsen survey. Based on the compound annual growth rate (CAGR) from 2015 to 2016, sales of meat and poultry products that carried any label claim increased 7% in dollars and 9% in volume. More specific claims had the following results:

Dollars CAGR

Volume CAGR













No claim



Source: Nielsen survey group, Total U.S. Food, 52 weeks ending Nov. 26, 2016.

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