Product claims = more sales
Production claims on meat and poultry product labels are generating more sales volume and more dollars, according to a Nielsen survey. Based on the compound annual growth rate (CAGR) from 2015 to 2016, sales of meat and poultry products that carried any label claim increased 7% in dollars and 9% in volume. More specific claims had the following results:
Dollars CAGR |
Volume CAGR |
|
Organic |
+13% |
+10% |
Hormone/ |
+11% |
+14% |
Natural |
+4% |
+9% |
Grass-fed |
+16% |
+20% |
No claim |
-4% |
+2% |
Source: Nielsen survey group, Total U.S. Food, 52 weeks ending Nov. 26, 2016.
Posted on February 25, 2018