Sign up now!
Don't show this again
Download the report!Continue to Site >
or wait 7 secs

Thank you for confirming your subscription!

(And remember, if ever you want to change your email preferences or unsubscribe, just click on the links at the bottom of any email.)

We’re glad you’re enjoying Pig Health Today.
Access is free but you’ll need to register to view more content.
Already registered? Sign In
Tap to download the app


Collect articles and features into your own report to read later, print or share with others

Create a New Report


Read Later

Create a new report

Report title (required) Brief description (optional)
follow us

You must be logged in to edit your profile.

Favorites Read Later My Reports PHT Special Reports
Pig Health Today is equipped with some amazing (and free) tools for organizing and sharing content, as well as creating your own magazines and special reports. To access them, please register today.
Sponsored by Zoetis

Pig Health Today | Sponsored by Zoetis

Featured Video Play Icon

Pork producers need to proactively communicate with consumers to change the dialogue

Pork producers and swine veterinarians need to take a more active role in consumers’ food conversations for them to get an accurate picture of how pigs are raised, said Tamika Sims, PhD, director of food technology and communications for the International Food Information Council.

“In order to change the direction of the conversation and impact on consumers, you have to participate,” she told Pig Health Today. “It’s easy for consumers to be educated inaccurately.”

IFIC communicates with consumers about facts associated with the food and beverage industries at both the retail and restaurant levels, with science as the baseline. The council conducts annual surveys to gauge consumer trends and priorities.

IFIC’s latest survey polled more than 1,000 consumers, ages 18 to 80, whose demographic mix reflected the US population. Among the results, IFIC found that when it comes to information on antibiotics and meat production consumers most commonly turn to news headlines as their information source. “News headlines could include social media or something a blogger might post — something that reads like a headline,” Sims noted.

Government agencies ranked low as a food-information source, yet when asked specifically about FDA’s new antibiotic rules and the veterinary feed directive they responded positively. The IFIC survey showed that FDA’s actions increased the confidence level in 40% of consumers surveyed, 30% had no change and 10% weren’t sure.

“We can see that when FDA does change the rules, or take action, it does resonate with consumers,” Sims noted. “We asked about this specifically because animal antibiotic resistance has been a popular topic lately.”

She added, “We also learned that consumers’ confidence in veterinarians and farmers, as well as their confidence in buying animal products, has grown since last year.”

Clean labels are consumers’ current priority. That means simple products with few ingredients and ingredients they can recognize. It would seem logical that would bode well for fresh pork, since it is a one-ingredient product.

“Consumers also want to know about the food’s journey,” Sims relayed. “Other claims that resonate are natural and organic, no hormones, no antibiotics, no antibiotics ever.”

She acknowledged that consumers have many misconceptions about organic products and that they’re perceived to be healthier than non-organic counterparts.

“At IFIC, we try to address that the nutritional value is the same,” Sims said. She advised producers and swine veterinarians to look for creative ways to relate to consumers, have a conversation and share their stories.


Posted on January 15, 2018

tags: , , , ,

You must be logged in to edit your profile.

Share It
It’s not unrealistic to say that if you checked the nasal cavities or tonsils of any group of pigs, you would find Strep suis. While the strain and impact can vary widely, this commensal bacterium is on virtually every hog farm.

Click an icon to share this information with your industry contacts.
Google Translate is provided on this website as a reference tool. However, Poultry Health Today and its sponsor and affiliates do not guarantee in any way the accuracy of the translated content and are not responsible for any event resulting from the use of the translation provided by Google. By choosing a language other than English from the Google Translate menu, the user agrees to withhold all liability and/or damage that may occur to the user by depending on or using the translation by Google.