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Pig Health Today | Sponsored by Zoetis


Magazine – Issue 1

Cover Story

Sound Science


Disease Trends

The Real World

Special Report

  • The eve of disruption: How changes in retail and consumer trends might affect pork consumption—and production - In this special report, Pig Health Today looks at disruptions in the consumer and retail landscapes and how they could forever change the US pork industry and the way pigs are raised.
  • Product claims = more sales - Production claims on meat and poultry product labels are generating more sales volume and more dollars, according to a Nielsen survey.
  • Protein by any other name - Meat and poultry have dominated the American diet over the years. But the movement toward protein alternatives, particularly plant-based products, is growing.
  • Make way for meal kits - A Nielsen survey  reports that 25% of US shoppers purchased meal kits in 2016.
  • The Amazon factor - Now that Amazon owns Whole Foods Market, not only will e-commerce grocery shopping proliferate, but the food complex as a whole will change.
  • E-commerce is changing behaviors - E-commerce is a significant part of consumers’ shopping behaviors today, and with 83% of Americans carrying smartphones, it will only grow.
  • What makes a millennial? - As the largest generational class in the US today, the millennials are in the driver’s seat in terms of dictating products, services, trends and outcomes. It is worth noting that a consistent age range to define millennials is hard to find. But, generally, people born between 1981 and 2004 encompass the generation.

The Last Word

  • The last word: Our focus is pig health - Welcome to Pig Health Today, a new magazine we’re sponsoring to keep US producers, veterinarians, nutritionists and other decision makers on top of the latest developments in disease management and pig care.

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