E-commerce is changing behaviors
E-commerce is a significant part of consumers’ shopping behaviors today, and with 83% of Americans carrying smartphones, it will only grow.
An estimated 269 billion shopping-related apps are projected to be downloaded this year, nearly double compared to 3 years ago.
According to the International Food Information Center, 22% of consumers in 2015 reported using an app to plan what they eat and drink, as well as track the healthfulness of their daily intake.
The Nielsen survey group reports online grocery shopping in the US makes up about 4% of the total and could grow to 20% by 2025.