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Communication key to consumer acceptance of modern pig production
The pig industry needs to be more open about intensive production systems if consumers are to be more accepting of modern pig production, a new study confirms.
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Brenneman: ‘Have conversations about what’s going on at the farm’
The pork industry needs to do a better job telling its story — particularly about how it is improving, evolving and serving the best interests of consumers, producer Erin Brenneman told Pig Health...
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Veterinarians in best position to be ‘ambassadors’ for antimicrobials in pork production
Veterinarians can leverage their credibility to help consumers understand the complexity of the decision-making process for antimicrobials used in pork production.
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The eve of disruption: How changes in retail and consumer trends might affect pork consumption—and production
In this special report, Pig Health Today looks at disruptions in the consumer and retail landscapes and how they could forever change the US pork industry and the way pigs are raised.
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Product claims = more sales
Production claims on meat and poultry product labels are generating more sales volume and more dollars, according to a Nielsen survey.
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Make way for meal kits
A Nielsen survey reports that 25% of US shoppers purchased meal kits in 2016.
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The Amazon factor
Now that Amazon owns Whole Foods Market, not only will e-commerce grocery shopping proliferate, but the food complex as a whole will change.
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E-commerce is changing behaviors
E-commerce is a significant part of consumers’ shopping behaviors today, and with 83% of Americans carrying smartphones, it will only grow.
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What makes a millennial?
As the largest generational class in the US today, the millennials are in the driver’s seat in terms of dictating products, services, trends and outcomes. It is worth noting that a consistent age...
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Three tips for talking to consumers about animal health
Growing consumer interest in antibiotic resistance and the way antimicrobials are used on farms means more hog farmers are facing questions about the way they care for their animals.
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Pork producers need to proactively communicate with consumers to change the dialogue
Pork producers and swine veterinarians need to take a more active role in consumers’ food conversations for them to get an accurate picture of how pigs are raised, said Tamika Sims, PhD, director...
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Greenway: ‘Don’t be afraid to engage’ consumers on antibiotics, welfare
Pork producers should find more ways to engage with consumers and share their stories about responsible antibiotic use and welfare, says Brad Greenway, America’s Pig Farmer of the Year in 2016.
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Want consumers’ trust? Plan to show the good, the bad and the ugly
New research shows when it comes to earning consumer trust on production practices, producers of pork and other foods will find that demonstrating “shared values” is three to five times more...
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