Jan 15, 2018Susan SpiegelComments Off on Pork producers need to proactively communicate with consumers to change the dialogue
Pork producers and swine veterinarians need to take a more active role in consumers’ food conversations for them to get an accurate picture of how pigs are raised, said Tamika Sims, PhD, director...
Sep 28, 2017Susan SpiegelComments Off on Greenway: ‘Don’t be afraid to engage’ consumers on antibiotics, welfare
Pork producers should find more ways to engage with consumers and share their stories about responsible antibiotic use and welfare, says Brad Greenway, America’s Pig Farmer of the Year in 2016.
Jun 20, 2017Susan SpiegelComments Off on Want consumers’ trust? Plan to show the good, the bad and the ugly
New research shows when it comes to earning consumer trust on production practices, producers of pork and other foods will find that demonstrating “shared values” is three to five times more...
May 19, 2017Susan SpiegelComments Off on Three tips for talking to consumers about animal health
Growing consumer interest in antibiotic resistance and the way antimicrobials are used on farms means more hog farmers are facing questions about the way they care for their animals.