Sign up now!
Don't show this again
Download the report!Continue to Site >
or wait 7 secs

Thank you for confirming your subscription!

(And remember, if ever you want to change your email preferences or unsubscribe, just click on the links at the bottom of any email.)

We’re glad you’re enjoying Pig Health Today.
Access is free but you’ll need to register to view more content.
Already registered? Sign In
Tap to download the app


Collect articles and features into your own report to read later, print or share with others

Create a New Report


Read Later

Create a new report

Report title (required) Brief description (optional)
follow us

You must be logged in to edit your profile.

Favorites Read Later My Reports PHT Special Reports
Pig Health Today is equipped with some amazing (and free) tools for organizing and sharing content, as well as creating your own magazines and special reports. To access them, please register today.
Sponsored by Zoetis

Pig Health Today | Sponsored by Zoetis


Consumer communication top priority for Canada’s pig producers

Improving communication with the public and the media must become a top priority for Canada’s pork industry, an industry expert has said.

George Matheson, chairman of producer group Manitoba Pork, said consumers are becoming more and more concerned about how their food is produced, reports The Pig Site.

If shoppers are to be encouraged to buy pork, farmers need to take control of the debate by ensuring the public makes decisions based on facts and science, he said.

Speaking at Ontario Pork’s 2017 annual meeting, Matheson said growing numbers of farmers are making a concerted effort to talk to consumers more about the animal care and the environmental standards they comply with when producing pigs.

“[Producers] want to keep one step ahead of the game and make sure they are listening to consumers and educating them on what pork producers are doing,” he said.

“They want to educate consumers and also make sure that [other producers] are on top of the procedures that are expected from them.”

Matheson said there are still many consumers who are led by emotion rather than science when it comes to agriculture.

Demands by animal activists were also frustrating for producers, so it was up to individual farmers to discusses issues like animal care and food safety to educate both the public and the media about pork production practices.

“It’s probably even more important to educate the media so that the stories that are presented to the public are in fact accurate and science-based,” he added.

Full article

Posted on May 19, 2017

tags: ,

You must be logged in to edit your profile.

Google Translate is provided on this website as a reference tool. However, Poultry Health Today and its sponsor and affiliates do not guarantee in any way the accuracy of the translated content and are not responsible for any event resulting from the use of the translation provided by Google. By choosing a language other than English from the Google Translate menu, the user agrees to withhold all liability and/or damage that may occur to the user by depending on or using the translation by Google.